Top 5 Fashion Games on Android in Europe: Q2 2023

In the second quarter of 2023, the top five fashion games on the Android platform in Europe demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each of these games, based on data from Sensor Tower. For more insights, visit Sensor Tower.

Hair Salon: Beauty Salon Game, published by Bravestars Games, saw its weekly revenue start from $3 in late May and grow steadily to $54 by the end of June. Weekly downloads showed a decline from 241.9K in early April to 158.4K in late June. Meanwhile, weekly active users increased from 183.7K in early April to 425.2K by the end of the quarter.

Fashion Battle - Dress up game, from Apps Mobile Games, had a relatively stable revenue, fluctuating around $500-$600 weekly. Weekly downloads peaked at 240.9K in mid-April but then decreased to 130K by the end of June. The game’s weekly active users saw a decline from 528.2K in late March to 517.8K at the end of June.

DIY Paper Doll by CrazyLabs LTD experienced a significant drop in weekly downloads from 538.2K in late March to 76.5K by the end of June. Despite this, the game’s weekly active users remained strong, starting at 1M in late March and ending at 657.8K in late June. The game's weekly revenue was minimal, peaking at $32 in late April and hovering around $0-$15 for the rest of the quarter.

Magic Princess: Dress Up Doll, another title from Bravestars Games, did not generate any revenue in Q2 2023. However, it saw substantial weekly download numbers, starting at 78.3K in late March and peaking at 184.2K in early April before declining to 86.5K by the end of June. The game’s weekly active users increased significantly from 72.3K in late March to 405.3K by the end of June.

Makeover salon: Makeup ASMR, published by TAGO Studio, showed a modest revenue trend, peaking at $131 in early April and mostly staying below $10 weekly thereafter. Weekly downloads fluctuated, peaking at 194.6K in late April before falling to 56.5K by the end of June. The game’s weekly active users saw a decrease from 362.2K in late March to 318.7K by the end of June.

These performance trends highlight the dynamic nature of the mobile fashion gaming market in Europe. For more detailed insights and data, visit Sensor Tower.